Negative SEO and How to Defend Against It
Optimizing your web content for search engine indexing is extremely important, but there’s no such thing as negative SEO… right? Those who SEO properly can enjoy months, or even years, of virtually...
View ArticleBack to School: Get Your Brand Back on the Map
For savvy retailers and companies, back-to-school could mark a quasi-beginning of the holiday season. [tweetable alt=”#BacktoSchool has long been one of the most #profitable times of year in the United...
View ArticleFoursquare: the New and Improved Yelp
As Foursquare moves to compete in the local search space, how does it differentiate from other local search sites like Yelp? We take a look at the rebranding of Foursquare, and how it directly affects...
View ArticleThe Importance of Natural Links in Your Strategy (And How to Get Them)
Several companies have been penalized by Google for having unnatural links, some have complained that Google has been over-enforcing rules outlined in the WebMaster Guidelines. What are the differences...
View ArticleBusinesses Suing Reviewers: What Does This Mean for Reputation Management?
There have been several reports on restaurants and hotels suing reviewers for writing bad reviews. Should this be allowed? What happened in these cases and is it actually better to take action? Is the...
View ArticleUse These Five Advanced Google+ Tips to Become King of the Marketing Mountain
Savvy business owners and marketers would be wise to learn how to use Google+ effectively. With an appetizing combination of massive search engine capabilities and a familiar social media interface,...
View ArticleHow to Use Google My Maps to Wow Your Potential Customers
Like so many of Google’s signature apps and programs, My Maps has recently undergone significant updates–presenting clear opportunities for the savvy marketer who knows how to leverage them. My Maps is...
View ArticleHow not to do review management
First rule of the modern world: don’t mess with the internet. Most of you will have probably heard the story of Jarrid Tansey, the pizza delivery driver from Westport, Massachusetts who was ridiculed...
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6 Steps to Successfully Managing Your Customer Reviews
Love them or hate them, online customer ratings and reviews are a fact of life for brick and mortar retailers. Sites like Yelp, Google+ and TripAdvisor influence 3x more sales than a brand’s own...
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Tips for Creating a Successful Retail Loyalty Program
On average, it costs $10 to acquire a new customer in the retail industry. At first glance that figure seems low, but if that new customer only comes to your store once and spends 9$ it can be...
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