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On our Radar this Week: Handy Resources for Local Businesses
This week we want to highlight three great finds in the Local Search biosphere. The Local Business Reviews Ecosystem There is a sort of brotherhood in local search. So many Internet Yellow Pages share...
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Translating Zagat Reviews Into the Traditional 5-star System
How do you rate your favorite places? What kind of ratings gives you the most information when you’re looking up a venue? Is it the the star rating scale? How about the movie critic thumbs-up? Or this...
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On our Radar: More Google+ Danger, Mobile-Local Figures, and Foursquare Meets...
There’s been a lot of news surfacing on the local scene. With key executives switching companies and constant local updates, local search is becoming a rapid field of changing information. The best way...
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On our Radar: Yelp Politics, Zagat and Livestar Launch
As ubiquitous as mobile, local search has become, it’s a rare treat to see it on the front pages. Then again, it isn’t every day that a local pizza shop owner gets nationwide visibility from an old...
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How Glassdoor Helps Employee Satisfaction Translate into Customer Satisfaction
With employee satisfaction becoming even more transparent through the use of websites such as Glassdoor, how does it translate to customer satisfaction? Glassdoor is an online career community helping...
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How This Company Blacklisted A Customer After Hygiene Complaint
When popular café and farm-shop from Bath (UK), The Shed, was criticized on Facebook, the company responded angrily and caused a social storm – is this how to handle social media? The Shed is highly...
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Can Bad Customer Service be Good For Your Brand?
Can hostility be good for your restaurant’s rep? We take a look at a few restaurants infamous for their bad behaviour. How do these establishments get away with it, and is this a strategy other owners...
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How Does BJ’s Wholesale Club Use Social?
With 157k fans on Facebook and 6,330 on Twitter, plus a Pinterest and LinkedIn account, what sort of content does BJ’s Wholesale Club post and why is it so successful? BJ’s Warehouse Club chain has...
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Why Does Safeway Get Such Bad Reviews?
Safeway – the second largest supermarket chain in North America is struggling with bad reviews. What is it doing wrong and how can you learn from its mistakes?rude From a tiny grocery store bought by...
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How Will New Twitter Page Designs Increase Your Brand’s Customer Engagement?
Twitter has rolled out a new and striking profile design among select users and will include regular profiles in coming weeks – will this make it easier to reach your customers, as Twitter claims?...
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How Meijer Engages with Customers and Uses Social
Meijer has a lot of fans in the United States, but how does the company manage to keep hold of its customers’ loyalty via social? A quick Google search reveals generally positive reviews for the...
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How does Bahama Breeze use social and customer reviews as an extension of its...
We look at Caribbean themed restaurant chain Bahama Breeze Island Grille and its use of social media and customer review sites as an extension of its customer service The name conjures up images of...
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How Does Benihana Use Social Media and Reviews Sites As Customer Service?
Benihana is a popular Japanese cuisine chain that strives to use its social media tools and customer reviews as an extension of their customer service. How does their social media team manage to...
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How does Accor Hotels Use Social To Improve Customer Service?
Accor Hotels has launched a selection of apps in recent years and is active on Facebook, Twitter, Pinterest and YouTube besides being the first worldwide hotel chain to feature the TripAdvisor widget...
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Amazon’s Lesson: Don’t Threaten To Sue Its Customer Reviewers
Amazon banned Mediabridge Products from selling on its site after it threatened to sue a customer reviewer Amazon taught one of its sellers a valuable lesson today, and in fact, any company who...
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How Sheraton Gateway Hotel Toronto Airport Responds to Customer Reviews
The Sheraton Gateway Hotel Toronto Airport ensures it replies to customer reviews on TripAdvisor, but how does this benefit the company? In the hospitality industry, especially in mid-tier and upper...
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Which Hotel Chains Rock Reviews?
Kevin Dooley/Flickr Hotel chains increasingly realize online reviews play a significant role in customer relations - which ones know how to best use the system? National and international hotels with...
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Church’s Chicken Comes Up Lacking in Social Media Skills
Steve Baker/Flickr What can Church's Chicken learn about operating its social media? Church’s Chicken, like many popular eateries have tried to keep up with the trends in social media. In doing so, its...
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Hardee’s And Social: “Premium” In One Country But Not In The Other?
Tarek/Flickr Hardee’s has most of its locations situated in the US but also has a great number in Saudi Arabia and nearby countries. When it comes to social, there’s a noticeable difference between how...
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LinkedIn Provides The Perfect Opportunity For Professional Services
Ken Teegardin/Flickr - Wells Fargo are big LinkedIn users LinkedIn can be a hugely powerful tool if you know how to wield it in the right way. We’ve chosen a handful of our favorite businesses on the...
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