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How Negative Reviews Can Have Positive Effects On Sales
hobvias sudoneighm/Flickr In the social web, even negative reviews have their place. Companies are finding that negative reviews allow an honest dialogue with customers and potential customers, and...
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Barbecue Battle: Dickey’s BBQ Pit vs. Dinosaur BBQ
Cory Doctorow/Flickr Which of the two BBQ brands – Dickey’s BBQ Pit or Dinosaur BBQ – employs social media better, and what lessons can they learn from each other? Fire in the hall! Barbecuing is one...
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15 Reasons Online Reviews Matter to Your Local Business
Michael Dorausch/Flickr Online reviews are increasingly important to all business sectors, from hospitality to auto repair. In the following article, we offer 15 reasons online reviews are essential to...
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53% of the Nation Will Not Book an Unreviewed Hotel
Hilary Perkins/Flickr We look at the impact online reviews can have on your brand reputation and how you can promote reviews on your website and other places on the web. Have you ever booked a hotel...
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Negative SEO and How to Defend Against It
Sean MacEntee/Flickr Optimizing your web content for search engine indexing is extremely important, but there’s no such thing as negative SEO… right? Those who SEO properly can enjoy months, or even...
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Back to School: Get Your Brand Back on the Map
Leland Francisco/Flickr For savvy retailers and companies, back-to-school could mark a quasi-beginning of the holiday season. Back to School has long been one of the most profitable seasons of the year...
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Foursquare: the New and Improved Yelp
Vadim Lavrusik/Flickr As Foursquare moves to compete in the local search space, how does it differentiate from other local search sites like Yelp? We take a look at the rebranding of Foursquare, and...
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The Importance of Natural Links in Your Strategy (And How to Get Them)
Mark Skipper/Flickr Several companies have been penalized by Google for having unnatural links, some have complained that Google has been over-enforcing rules outlined in the WebMaster Guidelines. What...
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Businesses Suing Reviewers: What Does This Mean for Reputation Management?
Automotive Social/Flickr There have been several reports on restaurants and hotels suing reviewers for writing bad reviews. Should this be allowed? What happened in these cases and is it actually...
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Use These Five Advanced Google+ Tips to Become King of the Marketing Mountain
Savvy business owners and marketers would be wise to learn how to use Google+ effectively. With an appetizing combination of massive search engine capabilities and a familiar social media interface,...
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How to Use Google My Maps to Wow Your Potential Customers
Like so many of Google’s signature apps and programs, My Maps has recently undergone significant updates–presenting clear opportunities for the savvy marketer who knows how to leverage them. My Maps is...
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How not to do review management
First rule of the modern world: don't mess with the internet. Most of you will have probably heard the story of Jarrid Tansey, the pizza delivery driver from Westport, Massachusetts who was ridiculed...
View Article6 Steps to Successfully Managing Your Customer Reviews
Love them or hate them, online customer ratings and reviews are a fact of life for brick and mortar retailers. Sites like Yelp, Google+ and TripAdvisor influence 3x more sales than a brand’s own...
View ArticleNegative SEO and How to Defend Against It
Optimizing your web content for search engine indexing is extremely important, but there’s no such thing as negative SEO… right? Those who SEO properly can enjoy months, or even years, of virtually...
View ArticleBack to School: Get Your Brand Back on the Map
For savvy retailers and companies, back-to-school could mark a quasi-beginning of the holiday season. [tweetable alt=”#BacktoSchool has long been one of the most #profitable times of year in the United...
View ArticleFoursquare: the New and Improved Yelp
As Foursquare moves to compete in the local search space, how does it differentiate from other local search sites like Yelp? We take a look at the rebranding of Foursquare, and how it directly affects...
View ArticleThe Importance of Natural Links in Your Strategy (And How to Get Them)
Several companies have been penalized by Google for having unnatural links, some have complained that Google has been over-enforcing rules outlined in the WebMaster Guidelines. What are the differences...
View ArticleBusinesses Suing Reviewers: What Does This Mean for Reputation Management?
There have been several reports on restaurants and hotels suing reviewers for writing bad reviews. Should this be allowed? What happened in these cases and is it actually better to take action? Is the...
View ArticleUse These Five Advanced Google+ Tips to Become King of the Marketing Mountain
Savvy business owners and marketers would be wise to learn how to use Google+ effectively. With an appetizing combination of massive search engine capabilities and a familiar social media interface,...
View ArticleHow to Use Google My Maps to Wow Your Potential Customers
Like so many of Google’s signature apps and programs, My Maps has recently undergone significant updates–presenting clear opportunities for the savvy marketer who knows how to leverage them. My Maps is...
View Article